Our Google Adwords complete process involves the following steps:
Control your ad spending and meet your objective(s) with Yourbackupemployee Inc. search engine marketing service.
We live and breathe quality score, meaning all our pay per click (PPC) campaigns are always in considerations of how relevant ads, keywords, and landing pages are to a person who sees the ad.
- Understanding of your marketing objectives, KPI and business overall (products, services, process and your customers)
- Get your business infront of customers when theyíre searching for businesses like yours on Google & its partner networks. This strategy includes these steps but not limited to competitive analysis, choosing right keywords / placements for effective targeting, optimization and more.
- Show the right message with effective ads utilizing all features (responsiveness, extensions, quality score and more)
- Optimize to full value by adjusting bids accordingly, utilizing Google Analytics, Smart Bidding, and Beyond last-click attribution.
- Re-engage customers mainly with Remarketing Lists for Search Ads (RLSA), Customer Match & similar audiences
- Work more effectively by conducting a lot of testing using Google Ads drafts and experiments
We have 10+ years experience and accumulated knowledge in executing Google Ads Mobile, Google Ads Search, Google Ads Display, Video Ads (Youtube & the Web), Shopping Ads to Google Web Designer (for your HTML5 banners).